Spam may be an object of ridicule here in the US – we’ve even appropriated its name as a label for junk e-mails – but in Japan, the canned meat has so many fans that the execs of Burger King Japan are betting people will line up to swap their Burger King coupons for sliders made from the packaged precooked meat product.
For whatever reason, the small sandwiches are being marketed primarily to women, with the slogan “What women want, women get.” I find it hard to imagine that women are demanding Spam in Japan or anywhere else, but Spam is evidently extremely popular in Japan and the sliders are expected to sell well.
This isn’t the first time BK has spammed it up. In 2007, the restaurant added the Spam Platter-- two slices of the stuff between rice and scrambled eggs – to its breakfast menu in Hawaii.
Spam is as big in Hawaii as it is in Japan, and Hawaiian residents consume more than 5 million pounds of Spam every year. There are more varieties of Spam sold in Hawaii than anyplace else in the world, but there are no plans to debut the BK Spam Sliders in Hawaii as of yet.
BK Japan seems particularly invested in bringing its consumers distinctive reasons to use Burger King coupons, as they also recently introduced the “Meat Monster” sandwich, which is like a Whopper with two beef patties, bacon, and grilled chicken.
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