McDonald’s seems to be undergoing a bit of an identity crisis. In an attempt to encourage more people to use McDonalds coupons, the chain has introduced two new burgers to two new markets: the “Big New York” steak burger and the “English Pub Burger.” The weird thing here is that these unique sandwiches have been added to the McDonald’s menus in Israel and Illinois, respectively.
The “Big New York” burger debuted in Israel earlier this year, and the sandwich is certainly BIG …. even if it doesn’t necessarily invoke its namesake city in any other way. It’s got two patties that weight in at over one-half-pound each (for a total of more than one who pound of premium beef) as well as lettuce, tomatoes, pickles, onions and Royal sauce. To further promote the Taste of America angle they’ve got going on over there, McD’s Israel is also featuring the Big Texas steak burger, which has an equal amount of cow but is topped with BBQ sauce, lettuce, tomatoes, pickles, and fried onions.
If you think affiliating those gluttonous sandwiches with seemingly arbitrary American cities is a stretch, consider the all-new English Pub Burger, which is being tested at McDonald’s locations in some Illinois locations. Customers can redeem their McDonalds coupons for the new burger, which is receiving rave reviews. It features 1/3 pound of beef, hickory-smoked bacon, white cheddar and American cheese, grilled onions, steak sauce and Dijon mustard on an artisan roll. American cheese on a purportedly British burger is rather contradictory, but who cares if its nonsensical as long as it tastes good, right?
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