If given the choice between cereal and cupcakes …. I’d pick cupcakes. Any time. Even at breakfast. Of course, I still use tons of General Mills coupons and I do eat cereal – but only because a girl cannot live on cake alone (though Marie Antoinette might disagree).
Pitting cupcakes against cereal seems like an unfair matchup, but that’s exactly what Kellogg’s is doing to drive home the delicious taste of their FiberPlus Caramel Pecan Crunch. In the new tv advertisements, women participate in a cupcakes v. cereal taste test at The Perfect Circle Cupcakery in Orange, California. The bakery is famed for its chocolate lava cupcake (just typing it makes my mouth water) and so Kellogg’s figured that they’d sell their cereal by the truckload if it could hold its own against indulgent baked goods.
The taste testers’ consensus was that the cereal is great – but the cupcake still wins. But getting second place to world-famous cupcakes isn’t half bad for a healthy cereal. The ad finishes with the message: “Not the best tasting cupcake … the best tasking fiber. Kellogg’s FiberPlus: Taste The Plus.” And I have to say that this ballsy move is pretty effective – I’m considering swapping my General Mills coupons for Kellogg’s coupons this week and trying that cereal that can give a cupcake a run for its money.
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