The Vital Importance of Dog Poo

Beware shy readers – this post has a moderate gross-out factor. But if you have dogs, it’s par for the course – read on.
When you choose to use Pedigree coupons, you’re probably concerned with nutrition, flavor, price …. A lot of factors come into play when choosing the right food for your dog, but there’s one I’m Pretty sure you’ve never thought of, and it’s of utmost importance to the people at Pedigree who formulate the food that ends up in your dogs bowl – and ultimately, on your lawn.
That’s right – poop is a buzzword at Pedigree, and the food formulas are engineered with this in mind. Of course quality and nutrition are essential, but poop is an important indicator for dog food scientists. Why? Because it indicates how comfortable a dog’s stomach is when digesting certain foods, how well that food is digested, and how pleasant it is for pet owners to perform the essential task of picking up after their pet.

In the dog food business, the polite euphemism for the quality of doggy doo-doo is “back end performance.” Poop quality is important. There’s even a rating system for it, which ranges from 1 (hard and crumbly) to 5 (watery diarrhea). The ideal rating, the holy grail of back end performance, is a 2.5 – what the scientists at Pedigree call “Kickable Grade.” This poop is solid but wet and sticky on the surface, which apparently “looks nice” if you rate dog poos on attractiveness. A 2.5 indicates that the dog who made it digested his food well and comfortably, which is an affirmation that the food’s nutritional content was formulated correctly.
Since learning this, I haven’t been able to take my dog out without issuing a grade to his poo – and I feel a weird twinge of pride when he successfully produces that coveted 2.5. I want to give him a gold star, but at least half the credit goes to those Pedigree coupons I used that did just what they were supposed to.