Sunday, June 19, 2011

Shaq Teams Up With Some Unexpected Partners


Shaq has been in the news a lot recently since he’s retired from basketball, but there’s bigger news to discuss. Shaq has teamed up with some unusual teammates o revolutionize an iconic American institution – the “got milk” campaign.

There have been more than 300 “Got Milk” ads featuring celebrities with milk moustaches, but this is the first ever ad to feature milk’s favorite cookie: Oreos! This dream team has been assembled to celebrate National Dairy Month this June, and getting Oreo coupons and a tall glass of milk is one way you can get in on the fun.
You can also log on to www.MilkandOreo.com, submit a description of your favorite milk and Oreo moment, and enter for a chance to win free milk and Oreo cookies! One winner will be selected every hour for the whole month, so there are a lot of cookies to be won for all you cookie monsters out there.
"The ad was created to inspire and encourage families to share special moments with each other over Oreo cookies and milk, just as Shaquille and his mom Lucille have done since he was young," said Victor Zaborsky, marketing director of the milk education program. "We cannot think of a better partner to invite into our campaign than 'Milk's Favorite Cookie.'"

Shaq is pretty stoked about the new team that has been assembled, too.
"Oreo cookies and milk are a slam dunk in my book.  My mom and I have enjoyed them together since I was a little kid. Now, as an adult, I do the same with my children," said the basketball superstar. "It was fun to share another 'dunk' with my mom in this upcoming ad."
You don’t have to be a legendary basketball star to enjoy the classic combination of milk and Oreos, of course – you just need a few Oreo coupons and a nice cold glass of milk! 

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